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YouTube is testing a new way for fans to show some love to their favorite channels


YouTube unveiled a new experimental feature called "Hype" to give smaller creators a leg up.

YouTube is experimenting with a new feature called "Hype" to boost community support for small content creators, available to viewers in select regions. In a community post, YouTube says the new experimental feature lets viewers directly impact video rankings in the Explore section. Although it's not clear if it will be rolled out more widely, YouTube stresses that Hype votes are an extra ranking signal, separate from the main algorithm.

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