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YouTube is testing Instagram-style collabs
YouTube has started testing a new collaboration feature, similar to Instagram's and TikTok's.
A Google employee explained on YouTube Help that it will allow creators to add collaborators to a video so that they can be recommended to each other's audiences. Lindsey Gamble, an influencer marketing consultant and advisor, has posted a screenshot showing how the experimental feature works on Threads. As with any experimental YouTube and Google product, the company will be taking the testers' feedback into account before deciding if it'll give the feature a wide release.
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