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YouTube is trying new ways to stop adblockers


YouTube is testing out a new tactic to thwart adblockers - server side ad injection. This makes it harder for adblockers to function.

YouTube is using new techniques to block third-party adblocker apps, including server-side ad injection (SSAI). SSAI embeds ads directly in the video stream, making it harder for adblockers to provide an ad-free experience. In its ongoing battle against prolific adblocker usage on its site, YouTube is trying new techniques to block third-party apps that allow users to skip ads on videos.

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