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YouTube is working to make ad slots less interruptive
YouTube is making changes to mid roll ads to improve the experience for viewers while also helping creators potentially earn more.
YouTube announced it’s making changes to mid-roll ads to improve the viewing experience for users while also helping creators potentially earn more revenue. Starting May 12, the Google-owned platform is going to show fewer ads during moments that feel interruptive or may cause viewers to abandon the video — like in the middle of a sentence or action sequence. To help with this, YouTube is introducing a new feature that will show creators if their mid-roll ads would be better placed at a moment with a natural break instead of at a disruptive time.
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