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YouTube launches a $7.99 per month, ad-free Premium Lite subscription
YouTube on Wednesday announced a new premium subscription tier called Premium Lite, which would allow users to watch "most" videos ad-free for $7.99 per
The new Lite tier may make the most sense for younger viewers who have largely replaced TV time with watching online videos on sites like YouTube and TikTok. It will also make watching videos on the big screen in the living room more appealing, as there would be fewer interrupting ads. YouTube recently said that the majority of its viewing in the U.S. is now taking place on TV, which has surpassed mobile and desktop.
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