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YouTube launches new Shopping features to help creators market products and grow their earnings

YouTube is launching new Shopping features to give creators more ways to market products and ultimately increase their earnings.

YouTube is launching “Shopping Collections” to allow creators to curate products from their favorite brands for users to browse through. In addition, YouTube is launching a new Affiliate Hub in its app to make it easier for creators to find information about the latest list of Shopping partners, competitive commission rates and promo codes. As part of Tuesday’s announcement, YouTube revealed that users watched over 30 billion hours of shopping related videos in 2023.

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