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YouTube lays out new rules for 'realistic' AI-generated videos

YouTube creators now have to disclose if a realistic-looking video "is made with altered or synthetic media, including generative AI." The label rules don't apply to "clearly unrealistic" content.

Starting today, the platform will require anyone uploading a realistic-looking video that "is made with altered or synthetic media, including generative AI" to label it for the sake of transparency. They'll mostly appear in the expanded description, noting that the video includes "altered or synthetic content," adding that "sound or visuals were significantly edited or digitally generated." However, when it comes to more sensitive topics (such as news, elections, finance and health), YouTube will place a label directly on the video player to make it more prominent.

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