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YouTube may mute notifications from channels you don't watch
As part of a small test, YouTube will disable push notifications from specific channels if viewers haven't recently engaged with them.
There are ways to manage your notifications, but YouTube claims it's common for people to disable them at the app-level once they get annoyed (impacting every channel they're subscribed to), rather than try and tweak things. For a creator who wants to maximize the number of people that watch their videos, not being able to rely on push notifications to grab subscribers' attention is a problem. The company describes this test as "small," but it certainly feels like there could be a more nuanced way to weed out the push notifications people don't need.
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