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YouTube Music and Premium celebrates 100 million subscribers


New features continue to arrive alongside more AI influence for videos and music.

Lyor Cohen, global head of music at YouTube, stated in a follow-up post that this number results from a "20-million-member growth" in a little over a year. The company's CEO, Sundar Pichai, stated, "YouTube is the key driver of our subscription revenues available in over 100 countries and regions. YouTube Music's new tab is reminiscent of TikTok or Shorts, giving users quick previews of songs to get them hooked.

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