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YouTube Music launches new tools for artists to reward fans with exclusive merch and videos
YouTube Music users will soon be able to pre-save songs, see a countdown for album releases, get exclusive merch, and more.
Image Credits: YouTube MusicStarting early next year, artists will be able to engage with their most loyal fans by offering exclusive “thank you” videos, similar to those delivered during rival Spotify’s year-end Wrapped experience, plus behind-the-scenes clips, and other content. This approach aims to reward top supporters and build a more personal connection between fans and their favorite artists, the company says. Additionally, YouTube Music is testing a pilot program for U.S. listeners that will allow them to access exclusive merchandise drops from artists.
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