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YouTube now lets you integrate music videos into your Shorts

YouTube is introducing the ability for users to incorporate or "remix" a music video in their short-form videos, called Shorts.

“On YouTube, you can watch the music video on repeat, check out other Shorts that have been created from the same song by fellow fans, and discover deep catalog cuts from your favorite artists and relive those moments by remixing them as your own,” wrote Sarah Ali, a senior director of product management at YouTube, in a blog post. Ali outlines that Shorts is offering a capability that isn’t available on rival products like TikTok and Meta’s Reels, giving it an advantage over its competitors. Today’s announcement comes two weeks after Google revealed that YouTube Shorts has crossed 50 billion daily views.

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