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YouTube now uses your paused videos as a new spot for ads
The company confirmed the change is here — and it'll likely stay.
Users noticed the new ad placement ahead of YouTube's official statement as they appeared on smart TVs and mobile devices. The publication adds that this was a long time coming as YouTube kicked off a limited test of this new ad variant last year. During Alphabet's Q1 2024 earnings call, Google's Philipp Schindler told The Verge: "Advertisers unsurprisingly love them!"
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