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YouTube prepares crackdown on ‘mass-produced’ and ‘repetitive’ videos, as concern over AI slop grows


YouTube's creator liaison said the change is a "minor" update to YouTube's longstanding policies.

On July 15, the company will update its YouTube Partner Program (YPP) Monetization policies with more detailed guidelines around what type of content can earn creators money and what cannot. The exact policy language itself has not yet been released, but a page on YouTube’s Help documentation explains that creators have always been required to upload “original” and “authentic” content. Even YouTube CEO Neal Mohan’s likeness was used in an AI-generated phishing scam on the site, despite having tools in place that allow users to report deepfake videos.

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