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YouTube rolls out age-estimation tech to identify US teens and apply additional protections
YouTube is introducing age detection technology to identify teens on the platform in the U.S. and apply prtections.
YouTube on Tuesday announced it’s beginning to roll out age estimation technology in the U.S. to identify teen users in order to provide a more age-appropriate experience. When YouTube identifies a user as a teen, it introduces new protections and experiences, which include disabling personalized advertising, safeguards that limit repetitive viewing of certain types of content, and enabling digital wellbeing tools such as screen time and bedtime reminders, among others. Many of these require age verification or parental consent, including those in Louisiana, Arkansas, Florida, Georgia, Utah, Texas, Maryland, Tennessee, Connecticut, among others.
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