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YouTube says it will start cracking down on videos with clickbait titles in India


A lot of YouTube videos have flashy, misleading titles and thumbnails, such as "BREAKING NEWS" or "The president steps down," to bait the user into

The company noted that it will also start enforcing stricter rules against clickbait titles and thumbnails in the coming months. “This can leave viewers feeling tricked, frustrated, or even misled—particularly in moments when they come to YouTube in search of important or timely information.” The company also hasn’t detailed specifics about how it detects differences between thumbnails or titles and the video’s actual content.

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