Get the latest tech news

YouTube says over 25% of its creator partners now monetize via Shorts

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The

Before, YouTubers producing long-form video content had to have 1,000 subscribers and 4,000 watch hours to qualify for revenue-sharing. Over 80% of YPP creators generating money through Shorts also earn from long-form advertising, fan funding, YouTube Premium, BrandConnects, Shopping, and other means. That indicates that creating for Shorts is not necessarily a standalone endeavor for many, but rather serves as one aspect of creators’ larger businesses.

Get the Android app