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YouTube sees a rise in ad revenue to reach nearly $10 billion
YouTube continues to lead in the streaming market, with ad revenue increasing by 13% to $9.8 billion.
A recent report from Nielsen indicated that YouTube held the largest share of TV viewing for three consecutive months, representing 12.4% of the total audience time spent watching television. In response to YouTube’s success, rival streaming services, such as HBO Max and Amazon Prime Video, have ramped up their advertising strategies, increasing ad placements to stimulate growth. Additionally, Netflix is emerging as a key competitor to YouTube, particularly after it announced its intentions to double its advertising revenue within the year during the company’s earnings call last week.
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