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YouTube Shorts are getting less short
Starting this month, videos will be up to three minutes long.
By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. Both template features make it faster and easier to jump on trends (or just clone another users’ editing choices), but they also lead to a lot of content looking and feeling the same. YouTube has been heavily pushing Shorts as a TikTok alternative, adding similar features and dumping money on creators in an effort to encourage them to make shortform content.
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