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YouTube star Ms. Rachel is coming to Netflix


It could give YouTube-weary parents a nice alternative.

Netflix says this first batch of “research-backed” educational videos aimed at early child development will cover topics like learning to talk or read. As a work-from-home parent who had a toddler and no daycare options early in the covid pandemic, I’m well familiar with the shortfalls of YouTube Kids, where shows like Ms. Rachel exist but which is also filled with inane content. Ms. Rachel’s debut on Netflix may not fix that for older kids but it could offer parents of very young children somewhere to go besides YouTube.

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