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YouTube surpasses 1B monthly podcast viewers
YouTube continues to assert its dominance in the podcasting space, presenting significant competition to both Spotify and Apple Podcasts. In an YouTube continues to assert its dominance in the podcasting space, surpassing 1 billion monthly active podcast viewers.
YouTube’s biggest rival in the podcast industry, Spotify, has taken notice and has been embracing video content to attract hosts and users. Recently, Spotify increased its investment in video-first podcasting, starting to pay popular video hosts in November 2024. Additionally, YouTube announced that it’s implementing changes to mid-roll ads aimed at enhancing the viewing experience while also enabling creators to possibly earn more revenue.
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