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YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers.
YouTube announced a range of initiatives designed to attract more TV ad dollars to its platform at Brandcast, its annual Upfront event for advertisers. Hundreds of creators will be a part of the initial pilot, expected to launch in the U.S. this summer, that will allow them to organize their content into a viewing experience designed for the big screen. The company is also rolling out ways to shop from YouTube with QR codes and other send-to-phone functionality, and will look to Gemini AI to match ads to popular, relevant content.
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