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YouTube tests a new ad format that isn't such a buzzkill


Ads are everyone, but maybe this is the best we can hope for.

YouTube is kickstarting a test for a limited group of users that might alleviate the headache surrounding its recent ad war. On YouTube's features and experiments page, the platform detailed the beginning of picture-in-picture (PIP) videos during mid-roll (via Android Authority). The platform recently started cracking down on users packing an ad-blocker by cutting off the video stream if the website detects the add-on.

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