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YouTube Tests New Two-Person Premium Subscription Plan
YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who...
YouTube has started testing a new two-person Premium subscription tier in some countries, offering a more affordable option for pairs of users who want ad-free viewing without committing to a full family plan (via Money Control). Similar to Spotify's Duo plan, the new tier is designed for two people living at the same address who want Premium benefits such as ad-free viewing and background play. The test appears to be part of YouTube's efforts to diversify its subscription offerings and potentially recover subscribers who may have canceled after recent price increases.
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