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YouTube to test a way for creators and celebrities to find AI-generated content using their likeness

YouTube is partnering with the CAA to help celebrities, athletes, and creators identify content that uses their AI-generated likeness.

YouTube is partnering with the Creative Artists Agency (CAA) to help celebrities, athletes, and creators identify content that uses their AI-generated likeness on the platform. The announcement comes the same week that YouTube started letting creators and rights holders flag if they’re permitting specific third-party AI companies to train models on their content. The Google-owned company’s recent moves indicate it’s working to be a trusted ally to creative professionals amid the rise of generative AI.

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