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YouTube tops Disney and Netflix in TV viewing, Nielsen finds
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April Nielsen's report shows that YouTube has maintained the largest share of TV viewing for three consecutive months.
Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday, Nielsen released its April 2025 “Media Distributor Gauge” report, which showed that YouTube has achieved a significant milestone: it has maintained the largest share of TV viewing for three consecutive months, now accounting for 12.4% of total audience time spent watching television. The new data underscores YouTube’s continued dominance in the living room, beating top media companies such as Disney, Paramount, and Netflix.
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