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YouTube unveils 2024 strategy with focus on AI, creators, and home entertainment

YouTube's 2024 vision includes focus on AI-driven creativity, a spotlight on creators, and expansion into living room entertainment.

Neal Mohan, YouTube’s CEO, today unveiled the platform’s strategic direction for 2024, focusing on AI, elevating the role of content creators, enhancing user safety, and expanding into living room entertainment and subscription models. This vision aims to harness AI to foster creative expression and simplify content creation, while also acknowledging the evolving role of creators in reshaping the entertainment landscape. YouTube’s dedication to safety, combined with its initiatives in AI, support for creators, and focus on the living room and subscriptions, underscores its holistic approach to leading the future of digital entertainment into 2024 and beyond.

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