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YouTube unveils new ways for creators to earn with brand deals, YouTube Shopping program
YouTube is going to allow creators to swap out brand sponsorships in long-form videos.
Image Credits: YouTubeYouTube will begin testing this feature with a small group of creators early next year. Plus, the platform will begin testing the ability to automatically identify and tag all eligible products mentioned in a creator’s video later this year. YouTube shared that Gross Merchandise Volume (GMV) has grown 5X year-over-year and more than 500,000 creators enrolled in the program globally as of July 2025.
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