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YouTube viewers will start seeing ads after ‘peak’ moments in videos
YouTube's new ad format leverages Gemini AI to identify moments it believes have the highest viewer engagement to place the ad after.
Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. Peak Points leverages Google’s Gemini AI to analyze YouTube videos and identify moments it believes have the highest viewer engagement or are most emotionally impactful, and then suggests placing the ad right after it. This approach appears to be similar to a strategy called emotion-based targeting, where advertisers place ads that align with the emotions evoked by the video.
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