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YouTube will finally let creators test multiple thumbnails at once
Time to test your thumbnails.
YouTube is finally rolling out the ability for creators to test and compare how multiple video thumbnails perform, the company announced on Tuesday. Despite the fact that only a limited number of creators have had access to thumbnail testing up to this point, it’s arguably already had a big impact on the platform. MrBeast, who runs the platform’s most-subscribed channel, said in September that watch time went up on videos when he tested thumbnails where his mouth was closed.
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