Get the latest tech news

YouTube will now show ads whenever you pause a video


Soon you won't be able to escape ads when on YouTube, unless you pay for Premium

Google is determined to maximize its ad revenue on YouTube and it seems the search engine giant has found another way to extract more money from viewers. We’ve also seen streamers such as Netflix, Disney+, and more recently Amazon introduce unskippable ads as companies try to scramble more revenue from those who aren’t willing to pay more for an ad-free experience. Google continues to push more users to YouTube Premium, which offers ad-free viewing and other welcomed perks for $13.99 a month.

Get the Android app

Or read this on The Shortcut

Read more on:

Photo of YouTube

YouTube

Photo of video

video

Photo of Ads

Ads

Related news:

News photo

YouTube is now showing ads when you pause videos

News photo

YouTube integrates Google DeepMind AI for Shorts and releases a host of new features

News photo

Amazon releases a video generator — but only for ads