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YouTube’s ‘Hype’ feature that boosts smaller creators launches globally
Viewers have the opportunity to hype up to three videos per week for a favorite creator. This gives the video points, which helps it gain traction on a new, ranked leaderboard.
YouTube’s “Hype” feature, which allows fans to help their favorite creators get discovered, is rolling out globally, the company announced Tuesday. This gives the video points, which helps it gain traction on a new, ranked leaderboard that YouTube users can find in the Explore menu. However, the addition will also offer YouTube a new revenue stream as the company said it plans to let fans purchase more “hypes” to help boost their favorite videos in the future.
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