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YouTube’s community notes feature rips a page out of X’s playbook

YouTube is borrowing a page from X (Twitter) and adding a community notes feature ahead of the 2024 US election. The company wants the short viewer-created blurbs to add relevant context to videos, such as pointing out misinformation or old footage passed off as new.

The company wants the short viewer-created blurbs to add relevant context to videos, such as pointing out misinformation or old footage passed off as new. Notes will roll out initially as a pilot program for “a limited number of eligible contributors,” who will receive an invitation via email or Creator Studio. The feature is awfully similar to one that was rolled out initially under the Jack Dorsey era of Twitter and expanded globally after Elon Musk bought the company in 2022.

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