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YouTube's New Hue
Discover how Google modernized YouTube's iconic red hue with accessibility and motion design in mind.
But a few months ago, users began to notice a new, softer shade of red across the site — plus a surprising magenta gradient in hallmark features like the video progress bar. To answer that, we started with YouTube’s mission to “Give everyone a voice and show them the world.” Next, to help us evaluate the color, the new red had to embody our creative principles: welcoming, engaging, dynamic, and unified. For smaller components like the Premium badge and Live avatar ring, we use slightly darker shades of red and magenta to meet the minimum contrast ratio requirement of 4.5:1.
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