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YouTube's secret weapon to win the TV streaming wars: Its top creators
As YouTube hits one year atop the Nielsen Gauge charts, some of its top creators weigh in on why the platform has become bigger than Netflix on TV sets.
It’s a stunning number, and it is owing to the breadth and depth of the platform’s creators, which span genres like Khare’s action and adventure, children’s programming like Ms. Rachel, and talk and comedy shows like Hot Ones or the long-running Good Mythical Morning(often abbreviated GMM). And the duo say they plan to launch a new six-episode series on their original Rhett and Link channel later this year “that is us really kind of leaning into the most creative things that we want to do, basically making a TV show for YouTube directly,” McLaughlin says. Last year’s event, with many competitors forced to pivot amid the WGA strike, multiple media buyers said that YouTube had the most successful presentation, in large part by leaning on its creators, who span food and fashion, sports and entertainment.
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