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YouTube's sneaky AI 'experiment'
The video platform is quietly using AI to “improve clarity” in uploaded content. Why?
Viewers have noticed “extra punchy shadows,” “weirdly sharp edges,” and a smoothed-out look to footage that makes it look “like plastic.” Many people have come to the same conclusion: YouTube is using AI to tweak videos on its platform, without creators’ knowledge. The same pixel-filled rectangle could contain the work of someone who spent time and energy and had the courage to perform publicly, or of someone who sits in bed typing prompts and splicing clips in order to make a few bucks. Platforms that are supposedly based on the idea of connecting people with one another, or at least sharing experiences and performances—YouTube’s slogan until 2013 was “Broadcast Yourself”—now seem focused on getting us to consume impersonal, algorithmic gruel.
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