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YouTube's Sneaky AI 'Experiment': Is Social Media Embracing AI-Generated Content?


The Atlantic reports some YouTube users noticed their uploaded videos have since "been subtly augmented, their appearance changing without their creators doing anything..." "For creators who want to differentiate themselves from the new synthetic content, YouTube seems interested in making the jo...

Toh said YouTube is "using traditional machine learning to unblur, denoise, and improve clarity in videos," she told me. While running this experiment, YouTube has also been encouraging people to create and post AI-generated short videos using a recently launched suite of tools that allow users to animate still photos and add effects "like swimming underwater, twinning with a lookalike sibling, and more." Platforms that are supposedly based on the idea of connecting people with one another, or at least sharing experiences and performances — YouTube's slogan until 2013 was "Broadcast Yourself" — now seem focused on getting us to consume impersonal, algorithmic gruel.

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