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ZBD Gen Z gamer study: spending habits, creators, bitcoin rewards
In ZBD's survey of Gen Z gamers, 36% said gaming companies run by older generations were out of touch. Creators and bitcoin rewards can help.
“Things like subscriptions for digital entertainment services, which seem so new to over-30s, are already on their way to being as obsolete as the Sears catalog to Gen Z. It’s imperative for games industry companies, consumer brands and advertisers to understand how to communicate and engage with the most technologically plugged-in generation in history, which demands authenticity and fairness above all.” With the vast majority of Gen Z gamers spending less that a typical full-price game per month shows the importance of free-to-play content. Instead, they prioritized (in)famous influencers such as Taylor Swift, Jake and Logan Paul, Marques Brownlee and Andrew Tate.
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