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Zoho is attracting the attention of African startup founders
Zoho has positioned itself as a cheaper alternative to Google and Microsoft, attracting the attention of African startup founders.
A Zoho spokesperson told Rest of World its clients include Kenyan lifestyle app Pesapal, South African fintech Payfast, and events ticketing portal Quicket. This decision has been a major reason for Zoho’s success in Africa as it allowed customers and potential clients to avoid regulatory hurdles around dollar spending, Kehinde Ogundare, country director for Nigeria, told Rest of World. Zoho is partnering with local business communities, incubators, accelerators, and venture capital firms to tackle that challenge, Veerakumar Natarajan, the company’s regional manager for East Africa, told Rest of World.
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