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Zomato to rebrand as quick commerce business overtakes food delivery
Indian food delivery group Zomato plans to rename itself as Eternal, a strategic shift as its quick commerce unit Blinkit becomes a significant driver of Indian food delivery group Zomato plans to rename itself as Eternal.
Indian food delivery group Zomato plans to rename itself as Eternal, a strategic shift as its quick commerce unit Blinkit becomes a significant driver of future growth. The Gurugram-based company, which joined India’s benchmark BSE Sensex in December, said on Tuesday the name change would better reflect its expanding business portfolio that includes quick commerce delivery service Blinkit, business-to-business venture Hyperpure and District. In a letter to shareholders, founder Deepinder Goyal said the company started using “Eternal” internally after acquiring Blinkit to distinguish between the corporate entity and its food delivery brand.
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