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Zomato’s quick commerce unit Blinkit eclipses core food business in value, says Goldman Sachs
Goldman Sachs said in a report late Thursday that Indian food delivery giant Zomato's quick commerce arm Blinkit is now more valuable than its core food
The investment bank believes that India’s quick commerce market is poised for growth due to several factors, including a large unorganized grocery sector, high population density in urban areas, and a favorable ratio of delivery costs to average order values. Quick commerce’s success lies in its ability to mimic the attributes of traditional kiranas (neighborhood stores), such as catering to small, frequent purchases and offering a wide range of SKUs. With Indian kitchens requiring regular top-ups and limited storage space, quick commerce’s proximity and expanding product range make it an attractive alternative to both kiranas and modern retail.
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