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Zoom Is Going After Google and Microsoft With AI-Driven Docs
The video-conferencing app is trying to create an "everything workplace" app in a crowded market.
Starting Monday, Zoom users will have the option to open a document tool from within their video calling app and create sharable files based on their meetings—but they’ll also be prompted to use generative AI to help them write and edit them. The market is “extremely difficult to compete in,” says Will McKeon-White, senior analyst of infrastructure and operations at research firm Forrester, but not impossible— Google Docs has thrived in a world where Microsoft Word once reigned. Zoom laid off about 15 percent of its staff in early 2023, but seemingly aware it needed to expand, began integrating more calendar features and added cartoon avatars.
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