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Zuckerberg: AI increased the time spent on Facebook and Instagram in Q2
Overall, Meta estimated that over 3.4 billion people used one of its "family of apps."
“AI is significantly improving our ability to show people content that they’re going to find interesting and useful,” Zuckerberg told investors on the Q2 earnings call. Overall, Meta estimated that over 3.4 billion people used one of its “family of apps” — meaning Facebook, Instagram, Messenger, and/or WhatsApp — on a daily basis in June. The company additionally shared that video time spent increased 20% year-over-year in the quarter, also due to optimizations of Meta’s ranking systems and its work to promote more original content on Instagram.
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