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Zuckerberg’s antitrust testimony aired his wildest ideas in Meta’s history
He considered beating the government to the punch with an Instagram spin-off.
The agency is trying to show that Meta has monopoly power in a market it calls personal social networking services, which is focused on connecting with friends and family and includes the apps Snapchat and MeWe. When he was wondering about how to bring some early magic back to Facebook in 2022, Zuckerberg suggested the idea of wiping users’ friends lists to experience the joy of starting from scratch. The FTC presented internal documents that showed Zuckerberg had been scared that his company was falling behind Instagram’s rapid growth, and that he worried messaging apps like WhatsApp could eventually be used to encroach on the social media sphere.
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