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Zuckerberg’s MAGA turn insulates Meta for a while. But the business has bigger problems


Four years ago, Meta CEO Mark Zuckerberg banned Donald Trump from Facebook and Instagram, saying the risks of allowing him on the platforms were “simply too great” after Trump repeatedly used the sites to broadcast election lies and cheer on the January 6 mob.

At the same time, Meta named Trump ally and UFC boss Dana White to its board of directors on Monday, days after elevating Joel Kaplan, the most prominent Republican lobbyist for the company, to be its new head of global affairs. Meta is getting rid of its third-party fact-checkers, Zuckerberg said, because they have been “too politically biased,” made too many mistakes “and have destroyed more trust than they’ve created” — unfalsifiable statements that echo the right’s longtime claim that Facebook censors conservative views. If Meta were to take the harder line it invoked four years ago, it could expect to find itself in Trump’s crosshairs on social media and shut out of the rooms where rivals like Musk are making decisions about tech’s future.

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