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Zupyak’s unique startup journey — Building companies without a fixed idea
Avoid the safety of ordinary products and aim for innovation and distinctiveness. Dare to be different and push boundaries.
The one he went on to build was a blog platform designed for businesses, emphasizing industry-specific communities for content marketing, like a B2B version of Medium. Due to the increased paid marketing costs, finding new and cheaper ways of acquiring customers through content has become top of mind for startups and small businesses. Qi ran the content platform as a side project, and after extensive testing of different marketing efforts, he successfully built a growth loop.
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